I just learned that the Sec. Ace Durano of Department of Tourism (DOT) has tapped HappySlip (or search “HappySlip” in youtube), a.k.a. Christine Gambito, as ambassadress for the North American market. The decision to use blogs and the internet could be attributed to the fact that Sec. Durano is relatively younger and, therefore, is presumably more updated to the potentials of the internet than the older bureaucrats. Whatever the reason is, I believe that tapping bloggers, and the internet in general, to promote the Philippines is a wise move for the DOT. It is, after all, much cheaper than other forms of promotions.
I also believe that every Filipino blogger, and all Filipinos for that matter, should make an effort to promote the Philippines because, whatever our differences are, we are all Filipinos. Maybe I’m entitled to say that because I have done my share. Visit Philippines, from a mere category in this blog and at Pinoy Entrepreneurs, has grown into a separate blog – Visit Pinas. It’s more convenient to just keep everything here, but it’s better, from the reader’s perspective, to place all travel matters in a single blog. Just a thousand pesos for the entire year to maintain the blog. That’s not expensive, and it doesn’t cost anything if you use free blogging platforms.