There’s no doubt that a company, in order to be successful, needs both product people, or those who create/develop the product, and marketing/sales people. However, as Apple founder Steve Jobs points out, using IBM and Xerox as examples, a serious problem emerges if the product people are driven out from the decision-making process. In the youtube clip below, Steve Jobs notes, “…so the people that can make a company successful are sales and marketing people, and they end up running the companies. And the product people are driven out of decision-making forms. And the companies forget what it means to make great products.” Continue reading
It’s never easy to be an entrepreneur. Many individuals who tried their hands on the entrepreneurial game must have realized this a few months into the business. One of the challenges facing an entrepreneur is the fact that he/she must perform a number of distinct roles.