There’s no doubt that a company, in order to be successful, needs both product people, or those who create/develop the product, and marketing/sales people. However, as Apple founder Steve Jobs points out, using IBM and Xerox as examples, a serious problem emerges if the product people are driven out from the decision-making process. In the youtube clip below, Steve Jobs notes, “…so the people that can make a company successful are sales and marketing people, and they end up running the companies. And the product people are driven out of decision-making forms. And the companies forget what it means to make great products.” Continue reading
Maybe you’ve seen the recent news about a store in a Mandaluyong mall that was the subject of numerous consumer complaints. I can’t recall the name of the store, but I recall the modus operandi because this is not the first time that the misleading scheme is used. Back in 2003, the Department of Trade and Industry (DTI) padlocked an outlet in a Cebu mall because of the same scheme.