The entrepreneurial myth is the “myth that most people who start small business are entrepreneurs” or “the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.” (Michael E. Gerber, “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”). Understanding the “technical work of a business” is totally different from understanding the “business that does that technical work.” Doing business involves capitalization, cash flow, marketing and a host of other factors. A technician-employee is concerned more of doing his job, leaving the problem of looking for clients and marketing to the manager. Please continue reading here.

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